Purchasing clothing online may be one of the very risky experiences for both providers and consumers and the reason behind this is perhaps most exemplified by a cinematic legend. Winston Groom’s personality Forrest Gump once said”Life is like a box of chocolates, you never know exactly what you’re gonna receive”. Buying clothes online is the same, you really never know what you’re likely to get. This is particularly true when the purchaser has no prior experience or understanding of the brand they’re considering buying that could be debatable, to say the least.
Why is buying clothes online so problematic?
Clothing is one of these commodities offered to interpretation about sizing and the”fit” of this garment for example in the USA the waist sizes are usually credited to the waist of the body of the wearer while in the UK the waist dimensions of these clothes refer to the measurements of the garment and not the individual’s body. You can also check the best fitting facemasks.
You can see where this can cause problems immediately when buying jeans or pants. One question is the brand American, English, or European?
Do consumers bother to ask themselves that question?
Of course not and why do they? Consumers want answers, not obstacles they need their requirements fulfilled with as little fuss as possible. Consumers are not concerned with the intricacies of the way clothing is engineered and also to what specifications.
In Germany, large online catalog brands such as Neckermann and Otto have really constructed miniature Euro buildings to take care of their customer’s returned goods. The German civilization is to buy three dimensions of each clothing merchandise, try them on, and keep the best fitting whilst returning another two products into the catalog company. This can be cultural and engrained to the stage businesses account for this and evolve based upon this methodology.
Massive brands in the united kingdom have also started to practice this step and use on-site warehouses how big aircraft hangers to store and re-sort the returns back to earnings places. This has become much more widespread as a result of the sharp growth in online buying.
It might be easily construed that if the big multinational brands in the clothing sector cannot guarantee a greater conversion of earnings and fewer returns. What hope then possess the smaller players must be certain they aren’t overloaded or worse still their cash flow is slowed?
Speaking from the point of view of a workwear apparel supplier we have often encountered online shoppers that are extremely fast to send products back which they say do not fit. Taking out the yields for flaws from the equation because this would be a separate issue, returns sent back due to the leg span or the waist sizes being”incorrect” are very common reasons.
We do not blame the clients as the vast majority are prey to brands’ interpretations of sizing and perhaps the big brands have spoiled them a little by allowing returns sent back for any reason. For smaller businesses, however, this can basically put the issue and the price back on to this business. There were also handmade facemasks for sale. Some people today think this is simply a cost of running an online business but there are methods to decrease the exposure to such prices and problems.
We’ve got all tried on clothes in stores and shops which just didn’t really look right even though they had been designated our size. If you can’t physically find the goods and try them before buying then it’s simple logic to expect a higher level of returns and the big brands have written this contingency in their pricing structure to cope with the higher percentages of yields.
The smaller provider does not have this elasticity in their business model to absorb the costs or boost the margin because they predominantly supply market-priced goods rather than”own brand” clothing like the larger players.
Determined by the eCommerce sites, how can their service enhance to restrict the yields due to sizing issues?
The answer is quite straightforward yet the execution can be extremely complicated, time-consuming, and more expensive however if you see it as an investment that your clothing business may grow quicker and the value of your website will increase many times from the bigger search engine ranks.
We live in an era when video and images constitute a huge amount of shared information on social feeds around the globe for a very good reason,” a picture paints a thousand words” is an old Chinese proverb but one that is more pertinent today thanks to Social media proliferation.
Utilizing images and video clips in your”buyers guide” portion of the website together with descriptive distinctive text which explains the”match” of the clothing is rather easy straight forward terms should serve to educate those shoppers who wish to be certain they have decided on the ideal clothing. For more details, check Facemasks from Dreaming With ISA.
Simply writing a description may operate to a degree but if you’re able to produce a video that permits people to see the clothes on another body it can well give them a clearer comprehension and permit them to create a more informed choice.
Every customer who would like a coat, pair of pants, or T-Shirt has a need, a requirement and the goal must be to fulfill this need and reduce the purchaser’s margin of error based on representation and sizing problems.
One upshot to this approach, as the web, gets more societal and search engines consciously seek out social indicators to gauge how relevant a site is. Couple this with the fact you create videos and graphics that will help consumers buy the ideal product that you may in reality find your clients to discuss these snippets around amongst their social feeds. This is going to make your website look quite popular whilst providing them with a much sought after service and in return create the search engines see your site as very important.
It, hence, does not require much thought to start considering what content to shoot, produce, and also what direction you should go concerning sharing. Here is a hint, what do you want to find videos of when you assess your Facebook or Google+ webpage?
Like I said it’s a very simple element no matter how the execution could be problematic because of time restraints, money, skills, and the absence of familiarity with editing applications but the benefits may be huge both in terms of SERPs (Search Engine Results Pages) and converted sales.
You may find video editors who will work for scale but the best will always charge a premium price, the ideal way is to look for editing software such as Final Cut or Adobe Premiere to make your own content. These programs are expensive but the capacity to generate slick, informative well-rendered clips is an almost untapped marketplace and one which will add value to your website and your brand equity.
Of course, there will always be the customers who only buy clothing on spec with very little or no research, and regardless of what resources you make available they will spurn or discount them. Whatever you can do is supply the most insightful and beneficial content you can to reduce the number of unnecessary returns to your business. The concept will catch on and if you join the centers using a communication combination you can tap a well that will yield some fruitful returns and be far ahead of the curve.